New Food Generation


magaZiNe gives the next generation of food professionals a stage in this issue. Their keyword: connecting. These millennials and Gen-Z want to feel a part of something, participate and be seen. Their world is big, they are connected 24/7 with the whole world and see disconnecting as the new luxury. Climate, food waste, pollution, unequal distribution of capital, sustainability. It is top-of-mind for this generation. So they do it differently. They share smartly, they exchange, they are digital, they customize and they engage in co-creation. They have a fearless cooking style without frills and with sustainable, quality ingredients as a common thread. With home-grown products, innovative, raw and unadulterated. Let us (all) learn from this generation: we care & we share.